Monster Mash Up Clan, better known as MMup Clan, has been working with Mezz Entertainment for months to effectively establish a social media following, build their audience, develop their style and musical abilities, and market their overall vision. They had also previously released the single, “Gone Numb”, which was an overall success. Just a few weeks ago, MMup Clan released their highly anticipated newest single, “Double the Dutches”. The song is an exciting, catchy, and uplifting one that resonates with their brand image. These hardworking, energetic Monsters of the group, F.A.C.E., Barlos, SHNEAKY, Sesh, are each unique in their own way, but they all come together for their collective vision of making it big in the industry through rap and hip-hop. In their music video, we see F.A.C.E and SHNEAKY each doing their own verse, Sesh enjoying himself on the keyboard, and Barlos singing “What is we doin” The song sounds very hip-hop like, and its message is very relevant to their goal. The most used and remembered line of the song is “What is we doin? Doublin up!”, which is meant to stick in the listener’s minds. This line also literally means they are making significant progress as they are on their way to success. They have successfully promoted their song on their social media platforms and built up much excitement from their engaged and communicative followers, which in turn generated much support for their music video that was released soon after the single. Their music video is out on YouTube and has over 258K views. The video also features their trending Double Dutch challenge which is shown by all of the people dancing while using the jump ropes.
In addition, on social media platforms, they released a promo video that goes along with the song, in which multiple people are happily saying “Doublin up”, which shows how willingly engaged and supportive their growing fanbase is. Since then, MMup Clan had a substantial breakthrough: The Santo Domingo based Vents Magazine, an online music industry magazine with a 107K following on Twitter, published a news story about the up and coming LA hip-hop group’s debut single, and it is the third news story at the top of the list! This is huge news as MMup Clan continues to showcase their brand and gain more and more local and international support in the music industry! We love to see them Doublin up!